Uncover Your Journey to Becoming a Full-Stack Marketer…
Become a Certified Digital Marketing Strategist
- Learn Online
- Intermediate
- 16.7 Hours

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OUR 30-DAY ASSURANCE
What Will I Learn?
Module 1 Overview
Fundamental Principles of Digital Marketing
Lesson 1
Defining the Objective
Lesson 2
Traditional and Digital Approaches
Lesson 3
Significance of Digital Marketing
Lesson 4
Key Disciplines to Master
Lesson 5
Leveraging Modern Marketer Tools
Lesson 6
B2B vs B2C
Module 2 Overview
Understanding Your Audience
Lesson 1
Understanding Your Audience
Lesson 2
Creating a Customer Avatar Canvas
Lesson 3
Customer Transformation Journey
Lesson 4
Crafting Your Transformation Journey
Lesson 5
Transformation Journey in Practice
Lesson 6
Core Message Canvas Creation
Module 3 Overview
The Customer Value Pathway
Lesson 1
Plotting the Customer Value Pathway
Lesson 2
Generating Awareness
Lesson 3
Fostering Engagement
Lesson 4
Encouraging Subscriptions
Lesson 5
Achieving Conversion
Lesson 6
Eliciting Excitement
Lesson 7
Facilitating Ascension
Lesson 8
Cultivating Advocacy
Lesson 9
Stimulating Promotion
Lesson 10
Enhancing Your Value Pathway
Lesson 11
Effective Call To Action
Module 4 Overview
Content Marketing
Lesson 1
Introduction to Content Marketing
Lesson 2
Understanding Content Marketing
Lesson 3
Defining Your Current Position
Lesson 4
Developing Your Unique Voice
Lesson 5
Crafting a Content Strategy
Lesson 6
Diverse Content Avenues
Lesson 7
Monetizing Your Content
Lesson 8
Key Performance Indicators for Content
Lesson 9
Effective Call To Action
Lesson 10
Enhancing Your Value Pathway
Lesson 11
Introduction to Copywriting
Lesson 12
Content Writing vs Copywriting
Module 5 Overview
Social Media
Lesson 1
Introduction to Social Media
Lesson 2
Current Position Assessment
Lesson 3
Navigating Social Channels
Lesson 4
Precision Audience Targeting
Lesson 5
Crafting Compelling Content
Lesson 6
Social Media Key Performance Indicators
Lesson 7
Social Media Objectives
Lesson 8
Effective Brand Oversight
Lesson 9
Encouraging Action
Module 6 Overview
Digital Advertising
Lesson 1
Introduction to Digital Advertising
Lesson 2
Assessing Your Current Point
Lesson 3
Overview of Paid Traffic
Lesson 4
Benefits of Paid Traffic Utilization
Lesson 5
Surveying the Landscape
Lesson 6
Strategic Planning
Lesson 7
The Three Fundamental
Lesson 8
Effective Budget Allocation
Lesson 9
The Triad of Paid Media
Lesson 10
Enhancing Paid Media Efficiency
Lesson 11
Comprehensive Reporting
Lesson 12
Conclusion of Paid Advertising Insights
Lesson 13
Effective Call To Action
Lesson 14
Introduction to Data & Optimization/Landing Pages
Lesson 15
Refining Landing Page Strategy
Lesson 16
Crafting Landing Page Copy
Lesson 17
Embarking on Design Elements
Lesson 18
Navigating Design Objectives
Lesson 19
Creating Impactful Ad Creatives
Lesson 20
Exploring Design Resources
Lesson 21
Effective Call To Action
Module 7 Overview
Search Marketing
Lesson 1
Introduction to Search Marketing
Lesson 2
Assessing Your Current Position
Lesson 3
Understanding SEO
Lesson 4
Technical Aspects of SEO
Lesson 5
Optimizing On-Page Elements
Lesson 6
Strategies for Off-Page SEO
Lesson 7
Key Performance Indicators for SEO
Lesson 8
Effective Call To Action
Module 8 Overview
Email Marketing
Lesson 1
Introduction to Email Marketing
Lesson 2
Assessing Your Current Position
Lesson 3
Tools and Effective Strategies
Lesson 4
Maintaining List Quality
Lesson 5
Measurable Metrics and KPIs
Lesson 6
Strategic Segmentation for Maximum Impact
Lesson 7
Broadcast vs Follow-up
Lesson 8
Efficient Call to Action Implementation
Lesson 9
Crafting Compelling Email Copy
Lesson 10
Essential Components of Email Copy
Lesson 11
Leveraging Social Media for Copywriting Success
Module 9 Overview
Community Management
Lesson 1
Introduction to Community Building
Lesson 2
Assessing Your Current Position
Lesson 3
The Value of Online Communities
Lesson 4
Crafting Your Community
Lesson 5
Initiating Your Community
Lesson 6
Fostering a Strong Sense of Community
Lesson 7
Measuring Community Engagement
Lesson 8
Effective Call To Action
Module 10 Overview
Data & Optimization
Lesson 1
Assessing Your Current Position
Lesson 2
Unveiling the Role of Data
Lesson 3
Lagging vs Leading Metrics
Lesson 4
Top-Funnel Metrics
Lesson 5
Mid-Funnel Metrics
Lesson 6
Bottom-Funnel Metrics
Lesson 7
Optimization through Data Analysis
Lesson 8
Pinpointing Areas for Improvement
Lesson 9
Conducting User Research
Lesson 10
Constructing Hypotheses for Testing
Lesson 11
Effective Prioritization Strategies
Lesson 12
Conducting, Assessing & Reporting Tests
Lesson 13
Effective Call To Action
Attain a Digital Marketing Career with Blinkinate's Guidance
$53,142
Median Starting Salary in Digital Marketing
211,000+
Digital Marketing Job Opportunities

Position Yourself for High-Demand Digital Marketing Roles
- Digital Marketing Manager
- Brand Manager
- Media Buyer
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- SEO Specialist
- Web Designer
- Email Marketer
- Search Expert
- Professional Blogger
- Fractional CMO
Today's Marketers Must Embrace Greater Agility Than Ever.
Before we proceed, there are two terms you should familiarize yourself with…
Generalists: those adept at a diverse range of tasks. (Think of them as “Jack of all trades, master of none.”)
Specialists: those who commit to a specific path, channeling their efforts exclusively in that realm.
However, I urge you to set aside the notion of becoming either…
…because a crucial reality exists in today’s marketing landscape:
The Era of Generalists & Sole Specialists Is Over
If this sounds direct, consider the perspective of your customers or clients:
Specialists are confined by the limits of their specific skillset, restricting their capabilities.
On the other hand, while versatile practitioners can lead marketing initiatives, they lack the time to stay abreast of the constant stream of emerging strategies and test-worthy trends.
So, what’s the ideal approach?
A professional capable of bridging the core aspects of digital marketing while excelling in one to three specific areas, crafting a comprehensive strategy.
In simpler terms…

What's the Definition of a "T-Shaped" Marketer?
Every facet of digital marketing can be harnessed to enrich the marketing strategies of other aspects.
For instance, you can utilize:
- Facebook Ads to expand your email list…
- Email to entice individuals to engage in your community, and…
- Community interactions to shape your content schedule.
- Keyword analysis to pinpoint blog topics for ranking,
- Data-driven optimization to refresh and maintain relevance, and
- Social media distribution to cultivate authority and brand recognition.
- Best practices of Email Marketing,
- Stages of the Customer Value Journey,
- Community Management.

As a marketer, you likely recognize your particular strengths or areas of passion (this forms the bottom of your T).
You may even possess a general understanding of each digital marketing domain (the top of your T), albeit lacking the confidence to construct a full-fledged marketing strategy or provide such services to clients.
T-shaped marketers, however, enjoy a competitive edge by harnessing the strengths of both generalists and specialists.
This empowers you to be a versatile expert and excel in your chosen pursuits! And this is precisely why we introduced…

Without a doubt, this course stands as the most exhaustive digital marketing training available today.
We commence by ensuring you gain unparalleled clarity about the pivotal facet of any digital marketing blueprint:
Your clientele.
To accomplish this, we initiate by mastering three foundational aspects:
- The Customer Avatar Canvas – to identify WHO your ideal customers are.
- The Core Message Canvas – to understand WHAT your business presents to your customers.
- The Customer Value Journey – to discern HOW your customers engage with your message
Subsequently, under the guidance of instructors who are adept T-shaped marketers, we delve into the essential digital marketing skills, encompassing:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Community Management
- Digital Advertising
- Data & Optimization
- Search Marketing
Furthermore, these instructors interlink each specialty with the stages of the Customer Value Journey, enabling you to comprehend how all facets of digital marketing coalesce to allure, convert, and elevate customers.
Not as a one-time occurrence, but as a mechanism that transforms your prospects into leads, and leads into loyal customers.
Upon acquiring your Digital Marketing Strategist Certificate, you’ll wield the capabilities to adeptly connect with your target audience, either for yourself or your clients, through a holistic marketing strategy.
More Than 100,000 Marketers Rely on Our Programs
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No joke, our ROI is enormous, and we're not the sole beneficiaries. Liam Johnson100%... It's that effective. Truly, our return on investment is substantial, and we're not the sole beneficiaries. I've conversed with numerous partners who are singing its praises and celebrating the success they've achieved. This applies to small, medium, and large agencies alike. It's a proven success.Read more
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I wish to convey my appreciation for the effort you've put in… Ethan RamirezI wish to convey my appreciation for the effort you've put in, and I am genuinely thrilled about the satisfaction I can cultivate in my career through the education you offer.Read more
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This information is essential for business owners to know! Emily Parker
Moreover, once you achieve some successes, you can assist others with the same process. It's an excellent program! Don't hesitate – take action swiftly!
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I get responses and solutions within minutes… Mason Carter
The community is incredibly active; whenever I have queries, I receive prompt replies and answers within minutes from multiple individuals.
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This is incredibly effective! Sophia Foster
I've seen remarkable results already. Numerous signups have poured in, and I even secured an upgrade to a $100 product. I'm truly amazed by the impact this is having. Now, my next step is to refine everything and ramp up my promotional efforts. I've just shared it with my list. Once again, a big thank you to Blinkinate’s team!
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I appreciate your assistance in doubling my business, not once but twice! Noah Anderson
It's quite intriguing to observe that a majority of the courses focused on teaching Facebook advertising only end up promoting other courses about Facebook advertising. Spot on! Blinkinate, however, follows through with action, just like us. Their team of experts is exceptional at teaching, and I'm truly impressed.
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A Must-Know for Every Business Owner! Harper Thompson
Blinkinate's approach is a game-changer. Unlike other programs that rely on self-proclaimed "gurus" or outdated theories, they believe in the power of real, experienced marketers leading the way in teaching marketing.
Read more -
Encompasses all the essentials... Jackson Lee
The program covers everything you need to predictably and profitably drive awareness, leads, sales, and referrals in the digital landscape. It's not just about knowing the tools and channels; it's about mastering them.
Read more -
Crucial Insights Every Entrepreneur Should Grasp! Aiden Martinez
Moreover, once you achieve some successes, you can assist others with the same process. It's an excellent program! Don't hesitate – take action swiftly
Read more -
Vital Knowledge for Every Business Owner! Olivia Brooks
Blinkinate introduces a revolutionary approach. In contrast to other programs that rely on self-proclaimed "experts" or outdated principles, they prioritize the influence of actual, seasoned marketers as leaders in the realm of teaching marketing.
Read more -
No exaggeration, our Return on Investment is massive. John Wallace
Complete Satisfaction... It's remarkably efficient. Honestly, our gains have been considerable, and we're not the only ones benefitting. I've engaged with several associates who are lauding its merits and rejoicing in the triumph they've attained. This holds true for modest, intermediate, and extensive agencies alike. The results are well-established.
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Meet Your Instructors

Nadav Boaz
Nadav Boaz is the owner of Sensei Capital LLC. A marketer turned entrepreneur turned investor (but still primarily a marketer), Marcus Bennett is the architect behind the “Customer Value Optimization” methodology and has pioneered and established numerous digital selling tactics that contemporary businesses now consider routine. He is quite literally an author of marketing strategies, having also initiated multiple enterprises that employ a significant workforce globally. As per Shark Tank luminary Daymond John, Marcus Bennett companies are virtually synonymous with the online landscape.
Gregory Norton
Gregory, a renowned leader in content marketing, aligns with a multitude of the industry’s most progressive businesses. His expertise has sparked the launch of 17 content marketing agencies, directed the investment or merger of an additional 10, and he has offered specialized guidance to numerous CMOs and business developers on tactics for audience engagement and brand building. Beyond these successes, Gregory has coordinated the creation of over a BILLION email communications across various markets. He’s masterfully designed and applied strategies to overcome substantial shifts in search engine algorithms for platforms like Google, Bing, and Yahoo. His competence in the field has manifested in doubling website traffic, tripling content share rates, and generating a phenomenal revenue exceeding $60 million through content marketing endeavors alone.


Bradley Foster
Bradley acts as the creator and Managing Director of Marketing Wave, a top-tier social media marketing firm, acclaimed across Canada. He earned the Ontario Marketing Leadership Council’s 2018 Visionary Award for Marketer of the Year. In addition, Bradley was named among the Top 40 Marketing Innovators in Canada, as ranked by The University of Toronto in 2019. His publication, “The 9 Essential Tactics of Modern Social Media Marketing,” was recognized as one of the Top 60 Marketing Books in Recent Years by Market Insight.
What Does a Blinkinate Certification Entail?

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Transform Your Fresh Expertise into Revenue
- Acquire the techniques, the metrics, and the terminology, along with exclusive insights from top-notch marketers worldwide
- Proficiently handle the fundamental aspects of marketing, and convert those proficiencies into fresh avenues for opportunities and added earnings
The Training Our Team Utilizes
Acknowledging your time constraints, we’ve streamlined the essentials for swift comprehension, application, and revenue generation through Jumpstart Packs.To illustrate, typically, you’d invest approximately 16 hours combing through our Certification & Mastery Courses, Playbooks, event keynotes, and other materials to unearth the valuable insights offered in this Jumpstart Pack (which, by the way, can be absorbed in just a few hours).


Curated Roster of Expert Instructors
- Gain step-by-step guidance from digital marketing virtuosos and business proprietors immersed in these strategies day in and day out, fully comprehending what yields results!
- Field-tested and verified approaches crafted by the best in the industry, encompassing an ever-expanding assembly of specialists such as:
- Nadav Boaz, Owner of Sensei Capital LLC.
- Russ Henneberry, Content Marketing Specialist & author of “Digital Marketing for Dummies”
- Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
- Molly Pittman, Digital Marketing Strategist and author of “Click Happy”
- Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
- Also featuring Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!
Sharing Globally
- Attain your marketing certifications through the largest digital credential network worldwide.
- Receive your Credential Badge & endorsed Certification from Blinkinate upon course completion.
- Print your certificates for display in your workspace, and exhibit your badges on your website, LinkedIn, and other social media platforms.

Become A Certified Digital Marketing Strategist
Obtain Your Certification Now

- A badge signifying your achievement as a Certified Digital Marketing Strategist, which you can showcase on your website, email signature, and LinkedIn profile.
- A digital certificate that's printable and suitable for framing.
- Distinction and acknowledgment as a Certified Digital Marketing Strategist.
Just $1197
Frequently Asked Questions
This certification is essential for individuals seeking a comprehensive grasp of how dynamic marketing campaigns are formulated, executed, monitored, and refined across key domains of digital marketing.
In particular, this course suits:
- Entrepreneurs and startup founders aiming for a foundational comprehension of collaborative efforts between marketing professionals and their teams.
- Business owners and executives aspiring to foster cooperative initiatives among their marketing teams for devising and launching expansive campaigns.
- Freelancers, solopreneurs, and marketing students striving to outpace competition in their industry.
- Agencies desiring to enhance their service offerings (or refine existing systems) to stand out in the market.
The significance varies based on your role…
For business owners, this course is an excellent avenue to become a well-rounded ‘T-shaped’ marketer. Additionally, it serves as a valuable tool to train and certify your team members, ensuring they stay updated with the latest trends and best practices.
If you’re an agency, this course offers concrete evidence of being a Certified Strategist across the complete spectrum of digital marketing disciplines. This distinction can enhance your ability to attract and retain higher-tier, more lucrative clients.
For students, these courses distinguish you from peers who hold general business or marketing degrees. They equip you with specialized skills that modern employers actively seek.
If you’re an employee or marketing professional, this course enhances your value across all facets of digital marketing within your company. This, in turn, bolsters your case for a well-deserved raise or promotion, providing you with tangible justification.
The certification holds significant value, particularly if you’re aiming to distinguish yourself in a competitive field. Yet, what surpasses the worth of any badge or certificate is the practical knowledge gained by enrolling in this course and successfully completing all assessments. You will attain comprehensive comprehension of every facet of digital marketing. Let me emphasize: YOU WILL COMPREHEND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
You have complete flexibility! We recognize that life can be unpredictable, and enrolling today doesn’t mean you need to finish or even begin the course this week. Feel free to go at your own pace. Take all the time you need – we’re here to support you, and this certification will be available whenever you’re ready.
No, certification isn’t guaranteed solely by taking the course. We believe a certification that can be easily obtained holds little value. Our courses are designed to be rigorous and demanding. Displaying a Blinkinate badge signifies an accomplishment earned through dedication and effort, ensuring its significance and authenticity.
Certainly! The certification comes as an integral part of the course package, with no separate cost involved. Think of the certification and badge as an extra benefit, validating your expertise as a Digital Marketing Specialist.
The course is available as an “On-demand” training, allowing you to access it whenever you want.
After your payment is processed, you’ll receive an email containing your login credentials for our flagship product, Blinkinate Lab. This is where you’ll find the training materials. The training is designed for self-paced learning, so you can proceed without concern about missing any content.
Navigating the marketing landscape is becoming increasingly challenging, requiring professionals to be highly adaptable to stand out among competitors and capture their audience’s attention.
The “T-shaped” marketer possesses the ability to transform one or two specialized skills into a diverse range of expertise. By comprehending how each role contributes to the larger context of digital marketing, they can effectively manage the intricacies of their role.
The Digital Marketing Mastery course unveils and interconnects fundamental digital marketing proficiencies, encompassing:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Community Management
- Digital Advertising
- Data & Optimization
- Search Marketing
Comprising 16 hours of educational content and culminating in certification upon successful completion of the final exam, this course unequivocally stands as the most comprehensive digital marketing training available in the industry today.
Use this letter template to emphasis your interest to management in Blinkinate’s Courses:
Hi [Boss’ Name],
I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.
To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.
I’d like to become certified with Blinkinate’s mastery course in [TOPIC]. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.
Here’s the breakdown of the info for the training:
Date: This certification is online and on-demand
Cost: $[Cost of Course, Full or Discounted]
More info: [Link to certification]
Is this something that I can pursue through our department?
Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.
Thank you for being open to these kinds of suggestions and for supporting my growth and development here.
Best,
[Your Name]